https://renderingwithstyle.com/2021/06/28/engaging-stakeholders-and-improving-satisfaction/
When it comes to Oculus app content, we’re familiar with the Oculus storefront and its strict curation. This is the way we ensure the quality of apps and games high, and also prevent poor-quality apps from getting past. This also makes it difficult for independent developers to make their VR content on the Oculus platform.
Oculus created the “App Lab” as a solution to this issue. It lets independent developers publish their VR content in a regulated place without having to go through the rigorous curation of the Oculus Storefront. The App Lab is similar to the regular Oculus storefront in that you can browse and install apps in the same way you would on a traditional storefront but it’s not curated.
If your app performs well in the App Lab the app could be promoted to the official Oculus storefront, where it’ll get more visibility and an even larger audience. This isn’t just based on numbers of downloads, but also retention metrics, long-term profit, the development teams and so on.
App Lab is a great opportunity to get a glimpse of the full variety of Oculus Quest applications. There are lots of enjoyable games and experiences to be found, including well-known non-games like Tilt Brush, which turns your headset into a virtual art studio. Quill Theater is a cool VR media app that features amazing 6DoF animations and movies made by the community.